Summit Fragrances, a pioneering fragrance house, sought brand development experts to build a design system that targets their core audience and establishes a market position at the intersection of luxury, disruption and tech.
THE CHALLENGE
Build a brand identity flexible enough to support the individual experience of their products yet strong enough to communicate their natural yet cutting-edge foundation.
Brand Development, Creative Direction, Campaign, Digital
2023
More details below.
Storytelling, Sustainability, Community & Inclusivity
THE RESULTS
A campaign that visually encapsulates new fragrances and new sensory experiences, while creating a community for Summit customers.
Learn how we crafted a complete design system that meets all of the client’s goals.
Click here to request a full case study.
EMPTY CART STUDIOS
CGI:
Richard C.
EMPTY CART STUDIOS
Copy:
Samantha Avina
Summit Team:
Ava Harper
Ethan Harper
Layla Thompson
Rafael Garcia