THE ASK
Since 2021, we’ve partnered with Unbound Sound, an emerging music licensing company - first developing their brand identity and recently creating a pre-launch campaign.
THE CLIENT
Unbound Sound is a women, POC and LGBTQ+ led boutique luxury music library built for creatives by creatives, providing music for every experience, including artists, creators, brands, producers, and composers.
THE CHALLENGE
Grow their social media following and drive engagement with a powerfully visual campaign targeting creators who use a range of platforms.
Brand Development, Creative Direction, Strategy, Campaign, Digital, Motion
2023
More details below.
Establish Unbound Sound’s visual identity on social media. We developed a motion-first visual design system able to house any type of experience, from cinematic videographers to vloggers and influencers.
We built the design system seamlessly with our marketing strategy. Throughout the campaign, we can address every touchpoint visually and create a unique and engaging experience.
THE RESULTS
30+ total assets posted
32% increase in social media following
>20% engagement on 15% of assets
As part of our services, we provided written guidance on how to continue this success. Beyond day/time metric analysis, we include action items teams can engage to harness the momentum built by our campaign.
Learn how we crafted a complete design system that meets all of the client’s goals.
Click here to request a full case study.
EMPTY CART STUDIOS
Strategy:
Darius Garvin
Motion:
Bigsvfx
EMPTY CART STUDIOS
Copy:
Samantha Avina
Unbound Sound Team:
Jess Rae
Emily Ireland
Andie King